Primera Plastic Surgery

Faces have always been the specialty of Dr. Edward J. Gross, but now a new comprehensive facility enables him to provide patients with a full scope of surgical and nonsurgical treatments all under one roof. Along with offering the many procedures for which Dr. Gross has become known as one of Central Florida's top plastic surgeons, his Primera Surgery Center, Primera Day Spa and Primera Lifetime Fitness now offer facials, massages, lymphatic therapy, personal training and more.

"It's a complete and comprehensive treatment plan," Dr. Gross says. "The entire experience is much more comforting to the patient." For example, having a facial before plastic surgery means the patient starts with skin that is more toned and cleaner, with a reduced bacterial count. "It's a nicer overall result with less scarring," says Dr. Gross. Post-op, the spa offers skin care, ultrasonic treatment and massage therapy to facilitate healing.

For those patients who want to change their bodies along with their faces, Primera has added the expertise of body plastic surgeon Christopher Prevel, M.D., F.A.C.S.

Dr. Gross chose his specialty of caring for people and their faces while at the University of Miami School of Medicine. "It's surgically challenging, anatomically complex and requires real passion for perfection," he says. Beyond the surgery, Dr. Gross enjoys counseling patients on their best individual choices, which, he points out, do not always include surgery. He uses Visia Facial Analysis and computer video imaging to educate patients and help them visualize their results.



Dr. Gross graduated with honors from the University of Miami, where he also received his doctor of medicine degree in 1989, before continuing his surgical residency in Boston at Tufts University and Boston University. He has been recognized by the Florida Medical Association as a "Distinguished Physician Who Cares," is past president of the Seminole County Medical Society and is a physician mentor for Seminole County high school students. He is a member of the Academy of Facial Plastic and Reconstructive Surgery's Face to Face program, an outreach to victims of domestic violence who have suffered facial scars and other injuries.